Vivienne Westwood is extending feather-free runway design with three Spring/Summer 2027 looks that use 'FEVVERS,' a vegan substitute for plumage, in its Body & Soul collection at Paris Fashion Week. For design teams working on statement garments, the material adds movement and tactile depth without animal feathers.
Kronthaler's line also presents FEVVERS as a continuous trim instead of loose accents, making the material easier to integrate into existing production workflows and closer to broader manufacturing use. The format builds on FEVVERS' earlier Paris Fashion Week appearance in 2025, when Stella McCartney used the plant-based material in its Spring/Summer 2026 collection.
Continuous trim turns a runway material into something fashion houses can spec into regular manufacturing instead of treating it as a one-off atelier detail. That shift widens the market for feather alternatives from showpieces to repeatable apparel production.
Image Credit: Vivienne Westwood
What Makes This Trend Stand Out
- Feather-free Embellishments
- Plant-based plumage substitutes create room for luxury brands to deliver dramatic texture and movement while reducing reliance on animal-derived decorative materials.
- Continuous Trim Materials
- Manufacturing-ready trims can transform experimental runway effects into repeatable components for scalable apparel production.
- Vegan Couture Textures
- High-fashion adoption of tactile vegan materials signals growing potential for premium alternatives that preserve visual impact without traditional animal inputs.
Sectors Adopting This
- Luxury Fashion
- Designer houses can differentiate seasonal collections through statement materials that align couture aesthetics with evolving ethical expectations.
- Textile Manufacturing
- Material suppliers are positioned to expand beyond niche prototypes by developing standardized formats compatible with existing garment workflows.
- Sustainable Apparel
- Alternative embellishment platforms broaden the category from basic eco-fabrics into expressive, high-value fashion applications.
