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Exclusive Summer-Themed Capsules

Fear of God & SSENSE Work Together in Launching Exclusive Line

— February 2, 2018 — Fashion
Fear of God & SSENSE join forces in crafting a summer-motif menswear collection. Fear of God is an highly recognized label in the streetwear culture ever since it was founded back in 2013. Its founder Jerry Lorenzo has worked with multiple retailers since its original launch and the latest upcoming capsule delivers summertime pieces.

The Fear of God & SSENSE collaboration features three different style of shorts and some layering apparel. Staying true to the Fear of God's classic staple pieces, the series consists of basketball-style shorts and loose-fitting jersey shirts. Some other pieces include a logo-sporting t-shirt, a stadium jacket with corduroy sleeves, and floral shorts. There is also a choice of a simpler monochromatic scheme shorts, as well as pants with ankle-zipper details in either black or cream color. The exclusive Fear of God & SSENSE capsule will be available on SSENSE on February 3.
Trend Themes
1. Streetwear Culture - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for streetwear clothing.
2. Collaborative Capsules - Disruptive innovation opportunity: Partner with technology companies to incorporate smart features into collaborative fashion capsules.
3. Monochromatic Scheme - Disruptive innovation opportunity: Create customizable monochromatic fashion pieces that allow consumers to personalize colors and patterns.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Implement augmented reality technology to create immersive shopping experiences for customers.
2. Textile Manufacturing - Disruptive innovation opportunity: Develop sustainable and biodegradable fabrics for the fashion industry.
3. Ecommerce - Disruptive innovation opportunity: Integrate blockchain technology to enhance supply chain transparency and reduce counterfeiting in online fashion retail.
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