In the world of faux bois, there is always room for another product to sink your teeth into. There’s something about this knotty pattern that makes kitsch enthusiasts wild, even when wrapped on something as mundane as a toaster or hairdryer.
Ahoy Surf’s latest boardshort adaptation is done well, especially with a shorter, 1960’s hem. The fitting style name, “Trunk,” also adds to its charm.
Anyone already looking forward to summer should grab a pair of these now. It’s possible you may be my dream man as a lumberjack-surfer hybrid.
Why This Trend Is Growing
- Faux Bois Fashion
- Opportunity to disrupt the fashion industry by incorporating the faux bois pattern into other apparel items beyond just boardshorts.
- Shorter Hemlines
- Opportunity to disrupt the men's clothing industry by creating more styles with shorter hemlines similar to the 1960s style of these boardshorts.
- Kitsch Resurgence
- Opportunity to disrupt the consumer goods industry by creating more products with a kitschy aesthetic, such as the faux bois pattern seen on these boardshorts.
Industries Being Reshaped
- Surf Apparel
- Established surf apparel companies can disrupt industry norms by experimenting with more unique and eye-catching patterns such as faux bois.
- Men's Clothing
- Emerging men's clothing companies can disrupt the industry by designing pieces with unique hemlines like the 1960s-inspired Trunk style seen on these boardshorts.
- Consumer Goods
- New companies can disrupt the consumer goods industry by designing products with a kitschy aesthetic like the faux bois pattern seen on these boardshorts.
