'Fat or Fiction' is a cutting-edge, health-conscious site literally illustrating where people are making mistakes in their food intake.
Using an infographic style to show the facts behind some favorite goodies, the site cleverly integrates actual food into its data visualization. Implementing actual chocolate bars, chips and cheese in its photos, this is nothing short of brilliant and a joy to look at.
Providing valuable information while offering a comparative look at less-than-healthy snacks, this is a truly modern approach to displaying nutritional information. The site itself, like the photos, is extremely minimal and easy to navigate. Decidedly more fun to use than a typical calorie guide, this is sure to gain attention from dieters.
Creatively injecting some playfulness into nutritional education, Fat or Fiction is a look into what the future of health consciousness may look like.