Fast by Mathieu Frossard, a French artist and designer, is a photo series that may capture a Big Mac with a side of fries, a strawberry cake and some raw meat, but not a single image is appetizing. The same foods that would normally inspire instant salivation have been unceremoniously stuffed into a model's mouth in a messy manner. Clearly a comment on both the copious amount of food some people consume as well as the unhealthy options they choose, the series will encourage people to think before they eat next time.
On a larger scale, Fast by Mathieu Frossard figuratively refers to gluttony on a consumer level and people's "tendency to swallow first and chew later," as written by Fast Co. Design. Frossard calls his work "corrupted advertising," which promotes consumption without sustenance.
What Makes This Trend Stand Out
- Anti-gluttony Campaigns
- Opportunity for brands and marketers to promote mindful eating and healthy food choices to combat the negative effects of overconsumption.
- Disruptive Food Art
- Opportunity for artists and designers to challenge the conventional ideas of food presentation and consumption and create thought-provoking pieces that shed light on important issues.
- Satirical Advertising
- Opportunity for brands to use humor and irony to call attention to societal issues and make a statement through their marketing campaigns.
Sectors Adopting This
- Food and Beverage
- Opportunity for companies to introduce healthier options and reduce overconsumption through creative marketing campaigns and product developments.
- Art and Design
- Opportunity for artists and designers to create conceptually driven pieces that address pressing social issues and engage viewers in meaningful discussions.
- Advertising and Marketing
- Opportunity for agencies and brands to shift focus from traditional advertising to impactful, socially conscious campaigns that challenge the status quo.
