This fashion typography doesn't conform to the typical aesthetics found on the pages of high-fashion editorials; it actually emulates an iconic fashion designer's recent collection.
Spanish designer and illustrator Elena Mompó created the fashionable typefaces in the likes of brand designer Maison Martin Margiela. Each letter she illustrated embodies the clothing that derives from Megiela's collections. She references each outfit by outlining the original runway-friendly clothes to create the letters. Some letters infuse dresses, while other infuse pant suits.
The results are beautiful and minimalist, yet they also feature bold and stunning qualities because they are illustrated in all-black on a white canvas. The artist posted on her blog that she created the typography "to represent and [publicize] a notional exhibition of the brand in Barcelona."
What's Driving This Trend
- Fashion Typography
- Opportunity for designers to create typographic designs inspired by fashion collections.
- Minimalist Typography
- Opportunity to create minimalist typographic designs that incorporate bold and stunning qualities.
- Artistic Typography
- Opportunity to use typography as a form of artistic expression, inspired by fashion and other creative industries.
Who This Affects Most
- Graphic Design
- Graphic designers can explore the use of fashion-inspired typography in their designs.
- Fashion Design
- Fashion designers can incorporate typography inspired by clothing collections into their brand identity and marketing materials.
- Art and Exhibition
- Art galleries and exhibition spaces can showcase typographic artwork inspired by fashion and collaborate with designers to create unique installations.
