In the latest fashion spread editorial for Outlier's online shop, Argentinian photographer Emiliano Granado has managed to combine and expertly balance the two most important elements of shooting editorials -- the message and the setting of the photo shoot. While some companies only manage to deliver a simple message of a product across, others only manage to incorporate stunningly epic settings, which often digresses from the main focal point of the photo shoot -- the product. Granado completely knocks the fashion spread he shot for Outlier, out of the park, which features images of athletes against a beach background.
The incredible action-filled series of photographs for the fashion editorial showcases the clothing company’s range of fully-functional clothing exceptionally well as Granado takes each article of clothing and displays them in a shoot that shows off its tailored cut and functionality, all in one photograph. Leaving no room to the imagination, the series of pictures are simply shot in the middle of the night on a beach that feature a range of models dressed in Outlier’s garments running around and kicking the sand.