The apparent trend in fashion is designing hotels. Versace and Miss Sixty did it and now Bulgari and Ralph Lauren are planning to jump on the fashionwagon. Lauren's hotel empire is still in the early planning stages and really is just an idea right now. Who will be next? and how many hotels do we need?
Implications - Popular brands are so well known that they can pretty much create anything with their logo on it and it will be sold within seconds. Businesses that have reached this level can easily branch out into other ventures such as the featured designer hotels. People are bound to be interested because the brand has already made a name for itself.