The Fashion Gone Rogue 'Urban Cowboy' online editorial shows that a person may be able to take a bronco out of a Western, but not the Western out of a bronco. Shot in a bustling city away from herds of cattle, open fields and quiet breezes, model Jen Dau doesn't seen at all perturbed that her choice of outfits may not fit in. Of course, with those legs, no one will be complaining anytime soon.
Lensed by photographer Gavin Rea, the Fashion Gone Rogue 'Urban Cowboy' online editorial was styled by Alison Malter. Although blatantly inspired by Westerns with a mix of denim and fringe from such labels as Rag & Bone, Levis and Suno, there is an edginess that makes them very modern, and perfect for summer.
Why This Trend Is Growing
- Modern Western Fashion
- Opportunity to design and market modern western apparel lines with edge for both female and male audiences.
- Urban Western Photography
- Opportunity for photographers to explore more urban and contemporary settings for western-themed photo shoots.
- Gender-neutral Western Wear
- Opportunity to design and market gender-neutral western wear that can appeal to all audiences.
Industries Being Reshaped
- Fashion and Apparel
- Brands in the fashion and apparel industry can explore modern western designs to cater to edgy and trendy consumers.
- Photography
- Photographers can explore modern and urban settings for western-themed photo shoots to cater a new market.
- Retail
- Retail stores can consider offering modern western themed apparel catered to unique audiences that are edgy and trendy.
