Paris Fashion Week was opened with a "feel good" event sponsored by Lee Cooper to celebrate their centennial year. 40 exclusive collaborations with Lee Cooper raised money for Red Cross and Designers against AIDS. The Auction was held at Drouot Montaigne, and hosted by model Adriana Karembeu.
The event featured fashions spawned from collaborations with Giles Deacon, Jade Jagger, JC de Castelbajac and Ashish. Lee Cooper jeans are an iconic brand in the U.K. founded by Morris Cooper. Known for their strong wearability, Lee Cooper Jeans also distinguished themselves during WWI by making uniforms.