Fashion Designers Expand Their Empires

 - May 16, 2006
References: latimes & gushmagazine
Donatella Versace and Giorgio Armani are taking their brands to a new level by expanding their empires beyond the realms of fashion design. Versace has plans to completely reinvent the interiors of private jets, while Armani designs streamlined and simplistic kitchens devoid of bulky fixtures and accessories. Both luxury brands are also opening hotels in Dubai. The Versace Palazzo hotel will open in 2008 and features temperature-controlled sand on the beach. Armani's hotel is under construction in the stratospheric Burj Dubai building, which is rumored to have 200 floors. Luxury is becoming an all encompassing aspect of life.