Tween Couture Camps

Fashion Camp NYC Prepares Young Fashionistas for Jobs in the Industry

Not only are tween bloggers shaking up the fashion blogosphere, Fashion Camp NYC is going to make sure fashion industry folks will soon have competition from fashionistas who don't even have their high school diplomas yet.

A five-day program based at LIM College in Manhattan, Fashion Camp NYC is a dream-come-true for budding young fashion designers, buyer and bloggers. Unlike other camps where campfire songs and orienteering may be the norm, this couture camp has campers creating their own fashion brands, attending fashion lectures and visiting the likes of Barneys and Saks.

Priced at $1,295, Fashion Camp NYC is the brainchild of Gordon Josey and his wife -- and SVP at Coach -- Fran Della Badia. Campers come from all over the world, including Taiwan, New Zealand and Britain, just to name a few. If you work in the fashion industry and need a reason to step up your game, this is it.

Young Fashionista Empowerment
As more young people express an interest in fashion and desire to learn, there is an opportunity to create empowerment platforms for youth fashion designers, bloggers, and buyers.
Fashion Camps
Fashion camps provide an opportunity to provide tailored education and experiential learning for young people interested in pursuing careers in the fashion industry.
Industry-youth Collaboration
The fashion industry can form partnerships with organizations that specialize in empowering young people interested in fashion to help mentor and guide these potential fashion industry professionals.

Industries Being Reshaped

Education
There is an opportunity to create educational tools to help young people learn how to design, blog or buy fashion products.
Fashion Industry
The fashion industry can invest in creating tailored programs and internships for young people who are passionate about the fashion industry.
Recreation
There is an unmet demand for more fashion camps and similar experiences that young people can attend to develop their interest in fashion and brush up on their skills.
SCORE
2.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Millennial
  • Gen X
  • Gen Z (primary audience)
POPULARITY
Popularity 29%
Activity 46%
Freshness 8%

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