Fantasy Homeware Recreations

John Lewis Breaks Down the Home Style Within Barbie's Dream Hou

In addition to designing hot fashions, John Lewis has also brought about a new, chic interior design collection as advertised in this adorable ads.

All of your favourite homeware necessities are themed and packaged into carefully selected sets placed within Barbie’s dream house for this campaign. From cupcakes and tea sets to cashmere throws, satin pillows and vintage furniture accessories, the dream home is a simple way to envision your place as a perfect dinner party destination.

These adorable little homes were created by agency Adam & Eve London. Each set recreates a clean, yet elegant living space one could safely take straight home. Regardless of the tiny dream house and the tiny chandeliers, these print ads offer a wide selection of easy ways to make any home environment a more friendly and desirable place.

Fantasy Homeware
Opportunity for designers to create themed and packaged homeware sets for unique home environments.
Recreating Living Spaces
Opportunity for companies to offer recreations of chic living spaces for a more friendly and desirable home environment.
Interior Design Collections
Opportunity for businesses to expand into creating interior design collections for hot fashion brands and characters.

Industries Being Reshaped

Home Goods
Home goods companies can create themed and packaged homeware sets for unique home environments.
Advertising
Advertising companies can offer recreations of chic living spaces for a more friendly and desirable home environment.
Fashion
Fashion companies can expand into creating their own interior design collections for hot fashion brands and characters.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 22%
Activity 41%
Freshness 8%