The Fantasticsmag 'Affect Versus Effect' Editorial Shot by Irem Harnak

 - Jun 18, 2010   Updated: May 30 2011
References: fantasticsmag & thefashionisto
The Fantasticsmag 'Affect Versus Effect' editorial, shot by Irem Harnak, showcases model Xander Budnick (from Sutherland) in a punky and preppy shoot wearing all the trendiest pieces in menswear this season from designers including Henrik Vibskov, Philip Sparks and J.Lindeberg.

Stylist Brian A. Richards mixed and matched a shredded Levi's vest, combat boots, and anti-fit trousers alongside tailored khaki vests and collared button-ups.

Implications - Fashion brands are looking to bring more of an edge to mens fashion for the consumer tired of jeans and shirts. Brands are now incorporating countercultures such as punk into fashion. This gives designers the rebel reputation they desire that helps set them apart from other brands who don't take as many risks.