The Fantasticsmag 'Affect Versus Effect' editorial, shot by Irem Harnak, showcases model Xander Budnick (from Sutherland) in a punky and preppy shoot wearing all the trendiest pieces in menswear this season from designers including Henrik Vibskov, Philip Sparks and J.Lindeberg.
Stylist Brian A. Richards mixed and matched a shredded Levi's vest, combat boots, and anti-fit trousers alongside tailored khaki vests and collared button-ups.
Implications - Fashion brands are looking to bring more of an edge to mens fashion for the consumer tired of jeans and shirts. Brands are now incorporating countercultures such as punk into fashion. This gives designers the rebel reputation they desire that helps set them apart from other brands who don't take as many risks.
What's Driving This Trend
- Edgy Menswear
- Fashion brands are incorporating countercultures such as punk into mens fashion, giving designers a rebel reputation and setting them apart from other brands.
- Mixed and Matched Style
- Stylists are mixing and matching shredded items with tailored pieces, creating a unique and eye-catching style.
- Punky Preppy Fusion
- The blending of punk and preppy elements in menswear is gaining traction, allowing for a fresh and unexpected aesthetic.
Who This Affects Most
- Fashion
- Fashion brands are pushing the boundaries of menswear, creating disruptive innovation opportunities.
- Retail
- Retailers can cater to the demand for edgy menswear by curating collections that feature countercultural and mixed-style elements.
- Styling
- Stylists have the opportunity to showcase their creativity by experimenting with the fusion of punk and preppy styles in mens fashion shoots.
