Could this be a new form of public lobby movement, asserting popular opinion in the entertainment industry?
Die-hard fans of the James Bond films who disapprove of new actor Daniel Craig have launched a grassroots campaign against him. They recently set up a protest website at www.craignotbond.com and are calling for a boycott of the upcoming Bond film, Casino Royale.
On the website, the fans assert that producer Barbara Broccoli lost touch with public opinion and made a mistake in replacing the popular Pierce Brosnan with the lesser known Craig. Their stated goal is to force the producers and the studio to admit their "mistake" and dismiss Craig as soon as possible.