New model Zenia Sevastyanova gets adventurous in the latest editorial conflictingly titled, ‘Falling up’ from FutureClaw. Styled by Priscilla Polley and photographed by Elias Wessel, one minute Sevastyanova is on the run, being swept up in a windstorm and then she is claiming a street corner as her own.
The shoot is ripe with analogies to ‘Mary Poppins,’ ‘Rumpelstiltskin,’ ‘Shock Headed Peter,’ and ‘Some Like it Hot.’ ‘Falling Up’ features fashions from Erin Featherston, 3.1 Philip Lim, Ben Amun, and Acne.
What Makes This Trend Stand Out
- Adventure Fashion Photography
- There is an opportunity for disruptive innovation in the fashion photography industry by creating adventurous and concept-driven editorial shoots like 'Falling Up.'
- Analogical Styling
- The use of analogies in fashion editorials, as seen in 'Falling Up,' presents an opportunity for disruptive innovation in fashion styling to create unique and thought-provoking visual narratives.
- Street Corner Fashion
- The depiction of models claiming street corners as their own in editorials like 'Falling Up' suggests a disruptive innovation opportunity in creating streetwear fashion that embraces urban environments.
Sectors Adopting This
- Fashion Photography
- The fashion photography industry can benefit from adopting adventurous and concept-driven editorial shoots like 'Falling Up' to stand out in a saturated market.
- Fashion Styling
- Fashion stylists can explore the use of analogies to create unique visual narratives in editorials, taking inspiration from shoots like 'Falling Up.'
- Streetwear Fashion
- The streetwear fashion industry can capitalize on the depiction of models claiming street corners as their own in editorials like 'Falling Up' to create urban-inspired clothing that resonates with modern consumers.
