Wearable Canvas Couture

The Viktor & Rolf Fall Couture Collection Makes Fashion Out of Art Pieces

The Viktor & Rolf 2015 Fall Couture Collection is a literal take on the term "fashion is art." With a line of garments that mirror priceless framed art pieces, these garments are fit for art collectors and fashion fans.

While Viktor Horsting and Rolf Snoeren have never dabbled in the conventional way of design, this collection is among the designers' most interesting yet. Released among the Paris Couture Week audience, this Fall Couture Collection features 21 looks, all of which are designed with hemlines that look like picture frames.

Each garment is made of clean white fabric that looks as if it has been painted upon. In addition to looking like framed art, these pieces can also be hung upon the wall like actual paintings.

Wearable Art
Creating garments that resemble framed art pieces, offering a new way for fashion and art to intersect.
Fashion as Collectible
Blurring the lines between fashion and art by designing garments that can be collected and displayed as art pieces.
Innovative Clothing Design
Pushing the boundaries of traditional clothing design by incorporating artistic elements that double as wearable art.

Who This Affects Most

Fashion
The fashion industry can explore new ways to merge art and fashion to create unique and collectible garments.
Art
The art industry can capitalize on the intersection of fashion and art by creating collaborations with designers to produce wearable art pieces.
Home Decor
The home decor industry can explore incorporating fashion-inspired art pieces into interior design, blurring the boundaries between fashion and home furnishings.
SCORE
1.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 34%
Activity 8%
Freshness 8%