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Implications - Through technology, consumers are increasingly able to fake not only their personality traits and interests, but also their physical appearances. This reflects a desire for people to change their persona and create a distinction between their "online self" and their "real self." Technology and communication industries can explore how online spaces offer consumers an ability to play with their own identities.
Implications - Through technology, consumers are increasingly able to fake not only their personality traits and interests, but also their physical appearances. This reflects a desire for people to change their persona and create a distinction between their "online self" and their "real self." Technology and communication industries can explore how online spaces offer consumers an ability to play with their own identities.
Trend Themes
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Fake Personality Alteration — Opportunity for technology companies to develop tools that allow users to alter their online persona and create a distinction between their real and online selves.
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Online Identity Exploration — Communication industries can provide platforms that enable users to experiment with different online identities and express themselves in new ways.
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Virtual Appearance Enhancement — Opportunity for beauty and cosmetic industries to create virtual tools that enhance users' physical appearances during online interactions.
Industry Implications
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Technology — Developing advanced software and tools for users to manipulate and alter their online persona and physical appearance.
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Communication — Providing platforms and services that allow users to explore and experiment with different online identities.
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Beauty and Cosmetics — Creating virtual beauty tools to enhance users' appearances during online interactions.
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