Advertising agency DDB has created a service for fake business cards to help keep you out of trouble this holiday season. The theory is that by assuming your alternate identity, you can feel more free to misbehave.
Implications - Consumers are feeling guilt when shopping more than ever because of the credit crunch that has effected many homes. This purchasing guilt can be paralyzing to the marketplace, but some businesses are using tactics to comfort their customers into believing that spending doesn't have to be negative. By allowing your consumers to justify (or hide) their purchases, you give them a reason to not only buy your products, but buy more than they normally would.