Photographer Angela Mazur captures 'Maxine,' a beauty story that spotlights fairytale makeup that is paired with vivid pink hair. Makeup artist Julia Edwards experiments with glowing skin, painted brows and pale, matching mascara. In addition to stark white brow and mascara shades, Edwards also creates looks that are more mermaid-like, blending technicolored hues of blue and violet.
Hair styling for the editorial is courtesy of Abigail Tyrrell who opts for a mix of sleek and wavy tresses that also add to this editorial's whimsical aesthetic. Drawing inspiration from otherworldly and mythical imagery, this fairytale makeup editorial is the opposite of subtle.
Borrowing from couture-minded runway looks, this beauty feature embraces bold makeup artistry and rejects the fashion industry's recent focus on understated and natural beauty applications.
Key Themes Behind This Trend
- Fantasy Makeup
- Opportunities for creating and promoting bold and otherworldly makeup looks for those who like to make a statement.
- Vibrant Hair Coloring
- Opportunities for hair salons and stylists to capitalize on the popularity of vivid hair colors, such as pink, blue, and violet.
- Glowing Skin
- Opportunities for skincare and beauty companies to create and market products that help users achieve a radiant and glowing complexion.
Where This Applies
- Beauty and Cosmetics
- Industry players should consider offering services that cater to the consumer's growing interest in striking and unique makeup looks like those showcased in this beauty editorial by Angela Mazur.
- Fashion
- There is room for fashion companies to experiment with combining bold and otherworldly makeup with couture-inspired sartorial choices.
- Hair Care
- Hair stylists and colorists should offer a wide range of options for clients, from the whimsical pinks and blues seen in this editorial, to more subdued and understated looks.
