Luisa Via Roma's 'Face the Music' editorial plays with an assortment of groupie styles. Loose fitting cut off shirts and Americana apparel are staples for events like Coachella and Bonnaroo, and the LVR Magazine brand has stayed true to the looks even in the absence of the music festivals.
Bold prints, crochet pieces and layered oversize bracelets are central to Face the Music. The women stand next one another freely amid the green set, moving much like they would at a live concert.
LVR describes the production as having drawn from bohemian elements and summertime favorites. The assembly of shaggy fur coats, short leather jackets and flared snake skin pants were taken from the houses of Just Cavalli, Ralph Lauren and Barbara Boner.
LVR's 'Face the Music' Editorial Plays with Groupie Styles
1. Groupie Styles - Opportunity for fashion brands to capture the essence of music festival fashion and incorporate it into their collections.
2. Bold Prints - Opportunity for textile and printing industries to create eye-catching patterns for clothing and accessories.
3. Layered Oversize Bracelets - Opportunity for jewelry designers to create statement pieces that can be layered for a bohemian look.
1. Fashion - Fashion brands can leverage the popularity of music festival fashion to create unique collections.
2. Textile and Printing - Textile and printing industries can capitalize on the demand for bold and vibrant prints.
3. Jewelry - Jewelry designers can tap into the trend of layered oversized bracelets to create standout pieces.