The ancient beauty rituals of Ayurveda inspire Aroha Oils and the brand's luxury skincare products, like the new Bakuchiol Nava Age-Defying Face Gel. This handcrafted, small-batch and ethically sourced product spotlights bakuchiol as a natural retinol alternative sourced from the Himalayas.
The new face gel is beneficial for minimizing the appearance of fine lines, all the while supporting the look of healthy, radiant and deeply nourished skin. The first daily facial moisturizer from the brand is not only intensely moisturizing and plumping, it's also protective against UV and blue light damage. Ideal for sensitive and acne-prone skin thanks to the use of bakuchiol, the product also contains ingredients such as antioxidant-packed acai berry, cica and wild Himalayan sea buckthorn.
What's Driving This Trend
- Ayurveda-inspired Skincare
- Brands can explore the use of Ayurvedic ingredients in their skincare products to provide natural yet effective alternatives to conventional options.
- Natural Retinol Alternatives
- Companies can develop and promote natural alternatives to retinol, which can be potentially harsh on some skin types.
- Blue Light Protection
- The increasing concern around blue light exposure presents an opportunity for brands to develop skincare products that offer protection against its harmful effects.
Who This Affects Most
- Skincare
- Skincare brands can tap into the growing demand for natural and Ayurveda-inspired products to boost their sales and appeal to eco-conscious consumers.
- Beauty
- The beauty industry can explore the use of herbal and natural compounds as alternatives to conventional beauty products to better cater to the changing preferences of consumers.
- Tech
- Tech companies can develop innovative solutions to protect against blue light and offer consumers tech-powered skincare options that address their skin concerns.
