In one of the most innovative and ingenious marketing ploys seen in the auto industry, Mercedes-Benz has renamed its F1 W05 Formula One racing car the 'F1 W05 Hybrid,' meaning the powerful race-winning car will carry the same Hybrid branding featured on regular Mercedes-Benz road cars.
What's incredible about this branding change is that it has taken place mid-season. This change aims to take advantage of Mercedes-Benz' unprecedented dominance in the Formula One circuit so far this season. The car has led every one of the 410 laps of the season so far on its way to scoring five wins in five races.
By displaying the 'F1 W05 Hybrid' on the race-winning cars' engine, Mercedes-Benz hopes to form a mental association between its road cars and race-winning Formula One cars in the minds of prospective car buyers.
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