The ‘Eyes Wide Shut' ELLE Singapore Editorial Dominates Fa

The summer sun is heating up the fashion world and the Eyes Wide Shut ELLE Singapore editorial is the perfect example of fashion on fire! Shot by Brendan Zhang, the spread embraces the weirder, more offbeat side of fashion.

Inspired by the frequency with which fetish-themed apparel is appearing in this season’s collections, the salacious styles chosen by Furgan Saini are feisty, fresh and fantasy inducing. The editorial caption reads: "Fashion has embraced S&M and Fetishism with Marc Jacobs doling out 13-inch heels, handcuffs and masks at Louis Vuitton. It’s time to be perfectly good at being bad."

Implications - An edgy shoot like this is a perfect example of how what was once seen as unconventional is quickly becoming the norm. Essentially, consumers in today's information age need much more than functionality and affordability to be impressed; they need true uniqueness.