Powdery Iris Photography

The Eyes That Tell Stories Series Encourages Eye Health

One may compare the images in the Eyes That Tell Stories photo series to a bunch of beautiful and surreal irises. This art series hones in on one of our most important senses: sight.

Shot by Singapore-based photographer Jorg Sundermann, the Eyes That Tell Stories series is a photographic exhibition by the Singapore Eye Research Institute that aims to create awarness about eye research. It features 14 well-known Singaporeans such as radio DJ Vernetta Lopez, filmmaker Royston Tan and Olympic swimmer Ang Peng Siong as well as their unique stories. Accompanying each stunning image is a video that shows viewers exactly what each of these local celebrities see and how they continue to see by getting their eyes checked for potential diseases.

Eye Health Awareness
Opportunities for innovative eye health campaigns and initiatives that can raise awareness about the importance of regular check-ups and eye care.
Personalized Visual Experiences
Potential for creating personalized visual experiences through photography and video that showcase individuals' unique perspectives and visual abilities.
Collaborations Between Art and Science
Possibilities for collaborations between artists, photographers, and scientific institutions to combine art and science to create impactful exhibitions that educate and inspire.

Sectors Adopting This

Healthcare
Innovations in eye care technologies and services that prioritize preventive measures and early detection of eye diseases.
Photography
Applications of photography techniques and technologies to capture and convey personal and impactful visual experiences.
Entertainment
Opportunities for collaborations between celebrities, artists, and eye research institutions to create engaging content for raising awareness about eye health.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 47%
Activity 33%
Freshness 8%

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