The Black 'Flawless Eyeliner' Provides Effortless All-Day Wear
Laura McQuarrie — June 12, 2018 — Fashion
References: flawlesslashesbyloreta & cosmeticsbusiness
Flawless Lashes by Loreta, the beauty brand created by lash artist Loreta Jasilionyte, recently introduced its Flawless Eyeliner as a long-lasting cosmetic for all-day wear.
While Flawless Lashes by Loreta offers a wide range of lashes, adhesives and accessories, its Flawless Eyeliner addresses common consumer concerns, such as smudging and precision application. The black eyeliner goes onto the skin with an ultra-fine nib and promises a staying power from morning to night—with the ability to hold up in humid conditions and high temperatures. The new eyeliner is exclusively available online from Flawless Lashes by Loreta.
A growing number of cosmetic products are being launched with precision-focused applicators, as well as long-lasting formulas that appeal to the on-the-go consumer who doesn't appreciate having to make frequent touch-ups.
While Flawless Lashes by Loreta offers a wide range of lashes, adhesives and accessories, its Flawless Eyeliner addresses common consumer concerns, such as smudging and precision application. The black eyeliner goes onto the skin with an ultra-fine nib and promises a staying power from morning to night—with the ability to hold up in humid conditions and high temperatures. The new eyeliner is exclusively available online from Flawless Lashes by Loreta.
A growing number of cosmetic products are being launched with precision-focused applicators, as well as long-lasting formulas that appeal to the on-the-go consumer who doesn't appreciate having to make frequent touch-ups.
Trend Themes
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Precision-focused Applicators — Cosmetic products featuring innovative precision-focused applicators offer disruptive innovation opportunities for the beauty industry.
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Long-lasting Formulas — Long-lasting cosmetic formulas that address common consumer concerns, such as smudging and precision application, present disruptive innovation opportunities for the beauty industry.
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On-the-go Convenience — Cosmetic products designed for on-the-go application and long-lasting wear have disruptive innovation opportunities for the beauty industry.
Industry Implications
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Beauty — The beauty industry can leverage innovative precision-focused applicators and long-lasting formulas for disruptive innovation opportunities.
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Retail — The retail industry can benefit from carrying cosmetic products that offer on-the-go convenience and all-day wear.
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E-commerce — E-commerce platforms can showcase innovative cosmetic products with precision-focused applicators and long-lasting formulas offering convenience and ease-of-use to the customer.
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