Eric Klarenbeek Creates Eye Jewelry

 - May 4, 2006   Updated: May 9 2011
References: ericklarenbeek & gushmagazine
Eric Klarenbeek has created eye jewels that hang from your contact lenses. It’s not supposed to affect your eyesight, but what happens if the eye jewelry gets caught on something? This is one trend I will not be participating in and I’m sure most people will agree with me.

Implications - Consumers are wishing to distinguish themselves through every aspect of their physical appearance. Jewelry is an easy add-on to many products. Other industries can consider eccentric accessories that can be purchased on top of the main product. This allows for personalization in a society where people, despite having a wealth of choices, are worried that they are all one and the same.