One of the newest eye creams on the market comes from Summer Fridays and its formula is multitasking with benefits to brighten, firm and illuminate the delicate undereye area. The Light Aura Vitamin C + Peptide Eye Cream is powered by a vitamin and peptide blend, plus intensely moisturizing ingredients to support all skin types and tones.
The eye cream helps to support the skin's natural ability to produce collagen and it shares the energizing benefits of caffeine, plus allantoin and Vitamin E. Thanks to the unique properties of this Summer Fridays eye cream, it can also be used as a primer since it creates the perfect canvas for applying beauty products like concealer.
What's Driving This Trend
- Multitasking Eye Creams
- There is an opportunity to create eye creams that offer multiple benefits to meet the needs of consumers who value both effectiveness and convenience.
- Natural Collagen Boosters
- Incorporating natural ingredients that help support the skin's natural ability to produce collagen could be a valuable selling point for eye creams.
- Skin Priming Eye Creams
- Eye creams that create a smooth and even canvas for other makeup products could be a potential disruptive innovation in the beauty industry.
Who This Affects Most
- Beauty
- Companies in the beauty industry could incorporate the multitasking and skin priming trends in their product lines.
- Skincare
- The trend of natural collagen boosters could be applied in other skincare products to appeal to consumers who prefer natural and effective formulas.
- Cosmetics
- Eye creams that serve as primers have the potential to disrupt the cosmetics industry by offering consumers a multi-use product.
