JSP works in collaboration with both Extra Market and Amoroso on a new capsule collection of apparel designs. The Philadelphia-based baking company Amoroso is recognized for its famed break and its Breadman mascot character. It is a staple name in the city, having operated for over a century, and to capture that, Extra Market and JSP help create a capsule of streetwear designs.
This includes black and cream tonal colorways that detail the 100% cotton French Terry hoodies and sweatpants along with the 100% cotton graphic tees that are detailed with the themed emblems. Notably, the brand also launches a special skateboard deck that is detailed with the roll graphic and a plethora of co-branded accents.
Image Credit: JSP
Key Themes Behind This Trend
- Bread Mascot Streetwear
- Creating collaborations between food and fashion industries for unique and fun clothing collections.
- Graphic Tees for Food Brands
- Designing streetwear items like tees that present the brand's image in an unconventional way.
- Skateboard Design for Food Brands
- Generating co-branded skateboards to diversify product lines and capture the trendy market.
Where This Applies
- Food and Beverage
- Integrate fashion into food branding and collaborations with designers to appeal to younger adults.
- Fashion and Apparel
- Opportunities in designing cross-branded clothing and accessories for food and beverage companies.
- Skateboarding
- Creating branded skateboards in collaboration with food and beverage brands as a new way to expand product lines and tap into the skateboarding subculture.
