Baking-Friendly Brie Cheeses

Président Extra Creamy Brie Can Be Served Cold or Baked

Président Extra Creamy Brie from Lactalis UK & Ireland is a premium cheese product crafted with taste, texture and versatility in mind to help consumers easily incorporate it into their favorite recipes.

The cheese comes in a deep oval shape format that is crafted with a special recipe to ensure it's well-suited for enjoyment either cold or baked. The mild, creamy flavor of the cheese provides an authentic French cheese experience that will change according to how it's used in a recipe as well as by temperature. The cheese is arriving in the UK now where shoppers can pick it up for £2.95.

Group Marketing Director Héloïse Le Norcy-Trott spoke on the Président Extra Creamy Brie saying, "Our latest launch…taps into new usage occasions…with its versatility in hot and cold dishes. We are especially proud of this recipe that melts perfectly for an extra-creamy indulgence when baked.”

Versatile Cheese Products
Discovering new uses and consumption occasions for premium cheese products that can be enjoyed both hot and cold.
Enhanced Cheese Experiences
Creating authentic and indulgent cheese experiences through innovative flavors and textures that adapt to different cooking methods.
Premium Recipe Ingredients
Exploring the appeal of high-quality ingredients like creamy brie cheese that elevate culinary creations and dining experiences.

Sectors Adopting This

Food and Beverage
Incorporating versatile and premium cheese products into a wide range of culinary offerings to meet evolving consumer preferences and demands.
Retail and Grocery
Introducing innovative cheese products like Président Extra Creamy Brie to shelves to attract shoppers seeking unique and high-quality ingredients for their cooking endeavors.
Hospitality and Restaurants
Experimenting with brie cheese as a premium ingredient in various dishes to enhance menu offerings and deliver exceptional dining experiences for customers.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 34%
Activity 20%
Freshness 25%