Jordan Brand introduces a new tonal iteration of the signature Air Jordan 5 sneaker model with the latest Expression colorway to join the roster. The shoe is made from suede materials throughout the upper for a soft feel and it is then detailed with an abstract design that is influenced by the look of brush strokes.
Branding details can be seen in the form of a black Jumpman logo that is seen on the suede tongue over the forefoot section. More details include the slightly clear netting detail and the iconic clear lace locks. A touch of contrast can be seen added by the metallic silver trimmings that are marked on the shark teeth seen by the lateral side of the shoe.
Image Credit: Nike
What Makes This Trend Stand Out
- Abstract Design Sneakers
- Developing sneakers with abstract designs inspired by art can appeal to consumers who want unique and creative footwear.
- Tonal Sneakers
- Creating sneaker collections with tonal colorways can offer both simplicity and aesthetic value to consumers who want basic yet stylish footwear options.
- Suede Sneakers
- Designing sneakers using suede materials can provide a soft feel and cozy experience for consumers who put emphasis on comfort in their footwear.
Sectors Adopting This
- Fashion and Apparel
- Exploring abstract designs, tonal colorways and unique materials such as suede for fashion-forward sneakers can boost brand appeal in the competitive fashion and apparel industry.
- Sporting Goods
- Integrating innovative sneaker features such as clear laces, unique lace locks, and shark tooth details can attract consumers who prioritize both style and performance in their sports shoes.
- Art and Design
- Collaborating with artists to create unique sneaker designs can cater to consumers who value artist collaborations in their footwear and can elevate the brand's image among art and design enthusiasts.
