Jordan Brand Launches an Expression Colorway of the Air Jordan 5
Jordan Brand introduces a new tonal iteration of the signature Air Jordan 5 sneaker model with the latest Expression colorway to join the roster. The shoe is made from suede materials throughout the upper for a soft feel and it is then detailed with an abstract design that is influenced by the look of brush strokes.
Branding details can be seen in the form of a black Jumpman logo that is seen on the suede tongue over the forefoot section. More details include the slightly clear netting detail and the iconic clear lace locks. A touch of contrast can be seen added by the metallic silver trimmings that are marked on the shark teeth seen by the lateral side of the shoe.
Image Credit: Nike
Branding details can be seen in the form of a black Jumpman logo that is seen on the suede tongue over the forefoot section. More details include the slightly clear netting detail and the iconic clear lace locks. A touch of contrast can be seen added by the metallic silver trimmings that are marked on the shark teeth seen by the lateral side of the shoe.
Image Credit: Nike
Trend Themes
1. Abstract Design Sneakers - Developing sneakers with abstract designs inspired by art can appeal to consumers who want unique and creative footwear.
2. Tonal Sneakers - Creating sneaker collections with tonal colorways can offer both simplicity and aesthetic value to consumers who want basic yet stylish footwear options.
3. Suede Sneakers - Designing sneakers using suede materials can provide a soft feel and cozy experience for consumers who put emphasis on comfort in their footwear.
Industry Implications
1. Fashion and Apparel - Exploring abstract designs, tonal colorways and unique materials such as suede for fashion-forward sneakers can boost brand appeal in the competitive fashion and apparel industry.
2. Sporting Goods - Integrating innovative sneaker features such as clear laces, unique lace locks, and shark tooth details can attract consumers who prioritize both style and performance in their sports shoes.
3. Art and Design - Collaborating with artists to create unique sneaker designs can cater to consumers who value artist collaborations in their footwear and can elevate the brand's image among art and design enthusiasts.
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