Golfing Clown Photoshoots

The Exit Magazine Spring/Summer 2012 Mueller Photoshoot is on the Green

The Exit Magazine Spring/Summer 2012 'Alice In Wonderland' editorial builds on the fictional tale. Ivory and dark kohl makeup have been used here to put on a clown motif throughout, mastered on behalf of the up and coming model Franziska Mueller.

This high fashion publication is rooted in the UK where it has explored an array of looks and stylish concepts. This on the green photoshoot offers yet another dimension to Exit Magazine. The golf clubs and carts captured by Paul Empson could have hardly been predicted, especially given Mueller's whiteout face. Stylist Sam Ranger's addition of plaid overcoats and high argyle socks brought Alice In Wonderland down to earth, displaying the very styles that one would find on open-air courses.

High-fashion Photoshoots
Collaborating with unlikely locations can create unique and eye-catching editorials.
Golf Fashion
Integrating golf apparel into non-golf contexts can help expand the market and reach new audiences.
Clown Makeup
Incorporating clown-inspired makeup into high-fashion shoots can create a daring, unconventional aesthetic.

Sectors Adopting This

Fashion
Creating unique and unexpected fashion photo shoots can attract attention and set a brand apart from competitors.
Golf
Expanding the golf industry's appeal by incorporating golf-themed styles and accessories into new contexts, like high-fashion and media.
Makeup
Experimenting with unconventional makeup looks in photoshoots can inspire new beauty trends and challenge traditional beauty standards.
SCORE
5.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 83%
Activity 76%
Freshness 8%

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