Japanese cosmetics giant Kanebo's newest product, Evita facewash, is turning heads. However, it isn't the product's cosmetic capabilities causing people to take notice. Rather, the Evita facewash's most compelling feature is its foam dispenser.
The Evita facewash dispenser creates perfect foam roses with every press. Due to a complex mechanism in the bottle's dispenser, the foam cosmetic gets shaped into a rose when used, with concentric petals that shrink towards the middle. These foam roses can easily be scooped off the head of the bottle, letting consumers hold the foam rose before using it on their faces.
The product's advertising video has been available for a few weeks, however the Evita facewash itself will not be available on the market until the beginning of September, at which point the foam roses will be available in Japan.
What's Driving This Trend
- Transformative Packaging
- The rose-shaped facewash packaging demonstrates the potential for unique and visually appealing packaging designs in the cosmetics industry.
- Multifunctional Dispensers
- The complex mechanism of the Evita facewash dispenser showcases the opportunity for innovative dispensers that offer added functionalities.
- Interactive User Experience
- The ability for consumers to hold and interact with the foam rose highlights the trend towards immersive and engaging product experiences.
Who This Affects Most
- Cosmetics
- The innovative facewash packaging presents opportunities for cosmetics companies to differentiate their products through distinctive packaging designs.
- Packaging
- The rose-shaped dispenser design opens up possibilities for creative and eye-catching packaging designs in various industries.
- Personal Care
- The interactive user experience of the Evita facewash dispenser demonstrates the potential for enhanced product interactions in the personal care industry.
