MANTRA's EverywhereWear is Versatile Enough to Go Anywhere
Laura McQuarrie — September 20, 2019 — Eco
References: madebymantra.co & prnewswire
'EverywhereWear' is a new category of apparel from MANTRA that's being introduced with a versatile line of polo shirts made from recycled plastic bottles. These styles for men are designed to offer unparalleled comfort, performance fabrics and stylish, eco-friendly designs that can be dressed up or down as needed.
Each shirt is made in the USA with about seven to 10 recycled plastic bottles and has the potential to be used for sports, travel, evening events and other scenarios. Each print is inspired by nature and helps to raise money for non-profits that are devoted to environmental conservation and protection—The Palm polo, for example, helps to support the Rainforest Alliance's work to protect the Amazon.
Each shirt is made in the USA with about seven to 10 recycled plastic bottles and has the potential to be used for sports, travel, evening events and other scenarios. Each print is inspired by nature and helps to raise money for non-profits that are devoted to environmental conservation and protection—The Palm polo, for example, helps to support the Rainforest Alliance's work to protect the Amazon.
Trend Themes
1. Eco-friendly Apparel - MANTRA's EverywhereWear offers versatile polo shirts made from recycled plastic bottles, tapping into the trend of eco-friendly apparel.
2. Performance Fabrics - EverywhereWear's polo shirts are designed with performance fabrics, presenting an opportunity for the performance apparel industry to incorporate sustainable materials.
3. Nature-inspired Prints - The nature-inspired prints of the EverywhereWear polo shirts present a trend for the fashion industry to incorporate environmentally-friendly designs.
Industry Implications
1. Sustainable Fashion - MANTRA's EverywhereWear polo shirts made from recycled plastic bottles tap into the sustainable fashion industry that is growing with conscious consumers.
2. Performance Apparel - The performance apparel industry has an opportunity to adopt sustainable materials in their products, following EverywhereWear's use of recycled plastic.
3. Non-profit and Conservation - The EverywhereWear polo shirts support non-profits such as the Rainforest Alliance, creating an opportunity for the non-profit and conservation industries to partner with eco-friendly brands.
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