Brooke Anne Frederick's Everything is Fine Series Examines Absurdity
Vasiliki Marapas — December 4, 2014 — Fashion
References: brookefrederick & featureshoot
Brooke Anne Frederick is a San Diego-based photographer with a penchant for travel. In her latest series, titled 'Everything is Fine,' Frederick uses her travels as an excuse to document the grotesque of the everyday.
Frederick prefers the mystical quality of candid shots, but she will occasionally break the spell to ask permission for a portrait. The subjects in her photos are as diverse as the regions she's traveling in (everywhere from California to Russia) and the scenes she captures.
The scenes are strange and unnerving. Frederick looks for elements of obscenity, absurdity and morbidity within the domestic and the familiar. Though compelling, each photo produces feelings of discomfort and uncertainty in the viewer, who is often unsure of what they're looking at or why it's making them feel this way.
Frederick prefers the mystical quality of candid shots, but she will occasionally break the spell to ask permission for a portrait. The subjects in her photos are as diverse as the regions she's traveling in (everywhere from California to Russia) and the scenes she captures.
The scenes are strange and unnerving. Frederick looks for elements of obscenity, absurdity and morbidity within the domestic and the familiar. Though compelling, each photo produces feelings of discomfort and uncertainty in the viewer, who is often unsure of what they're looking at or why it's making them feel this way.
Trend Themes
1. Absurd Photography - There is potential for disruptive innovation in the mobile or app industry for creating a platform that brings together photographers and consumers who appreciate absurdist photography.
2. Travel Photography - The travel industry can harness disruptive innovation by partnering with professional photographers to curate personalized tours that teach travelers how to document their own 'grotesque' travel experiences.
3. Documentary Photography - The publishing industry can take advantage of the disruptive innovation opportunity by featuring more documentary-style absurdist photography in coffee table books, magazines, and art galleries.
Industry Implications
1. Photography - Professional photographers can focus on creating niche markets within the absurdist style of photography that caters to consumers who are looking for a unique perspective.
2. Travel - The travel industry can explore alternative travel experiences for travelers who want to step out of their comfort zone and experience new cultures and lifestyles in their raw and unfiltered form, similar to the 'grotesque' photography style.
3. Publishing - The publishing industry can expand the market for absurdist photography by creating a new category of photo-books and online galleries that focus on capturing the beauty in the grotesque, rather than the conventional notion of beauty.
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