And they're off! Yes, men can race while they pee, thanks to this clever ad by Ogilvy. The campaign is in Calgary and it's advertising Horse Racing in Alberta, Canada. The concept would work especially well if you had it at a sporting venue, or anywhere else that men are acting competitive... Wait, does that mean it would work anywhere?
Implications - With simple numbering, each urinal represents a horse number. Now proper bathroom etiquette may stat that you need to stay a urinal in between, but in this case, Ogilvy's clever advertising is sure to be the exception. The advertising is fresh and fun, fitting for the Alberta Horse Races.
Angela Lowe — August 17, 2006 — Marketing
References: adarena.blogspot & gushmagazine