Inclusive shapewear brand Ruby Ribbon has launched a new ‘Everday Shape Collection’ which offers consumers the right amount of compression without discomfort. The collection comprises the brand’s signature demiette, cami, and high waist brief in an all-new matte fabric for a styling experience that will help slim and shape any outfit for a comfortable and flattering fit. Additionally, each item is dipped in a skin-like beige tone which helps with keeping the garments concealed under an outfit. All items are wire-free, anti-microbial, moisture-wicking, and stay firmly in place due to internal grips made from medical-grade silicone.
Interested consumers can visit Ruby Ribbon’s website to browse their selection of high-quality shapewear in addition to the new ‘Everyday Shape Collection.’
Image Credit: Ruby Ribbon
What's Driving This Trend
- Inclusive Shapewear
- Opportunity for disrupting the traditional shapewear industry with a focus on comfort and inclusivity.
- Matte Fabric Shapewear
- Opportunity for introducing new technology in shapewear materials to provide a stylish experience with the right amount of compression.
- Moisture-wicking Shapewear
- Opportunity for introducing new functionality in shapewear to keep consumers cool and dry throughout the day.
Who This Affects Most
- Fashion Industry
- Opportunity for disrupting the fashion industry with inclusive shapewear for a comfortable fit for all body sizes and shapes.
- Textile Industry
- Opportunity for introducing new innovative materials to the textile industry to create comfortable and stylish shapewear.
- Healthcare Industry
- Opportunity for introducing medical-grade silicone technology to the healthcare industry to enhance patient comfort and experience.
