Customizable At-Home Fitness Gear

Everlast's At-Home Workout Equipment Elevates One's Routine

The Everlast at-home workout equipment collection is elevating fitness rituals with professional quality at an accessible price point. With gyms remaining closed as a result of COVID-19 safety measures, consumers are continuing to invest in at-home fitness memberships, virtual classes and at-home equipment -- seeking customization that fits their unique lifestyles.

Even with loosening COVID-19 restrictions, many consumers will continue to embrace at-home fitness thanks to its convenience and cost effectiveness, making Everlast at-home workout equipment a great choice for a variety of wellness needs. The brand's products include Everlast Woven Lateral Resistance Bands and Everlast Power Bands with three resistance options that vary from lightweight to heavy. They also include the Everlast Weighted Jump Rope that measures 9 feet in total, with removable 0.5 pound weights and EverGrip innovation foam handles with enhanced grip.

The Everlast Pro Style Elite Training Gloves, the Everlast Hand Wraps 180" and the Everlast Cast Iron Vinyl Coated Kettlebell are more best-sellers, all available at everlast.ca with pricing for the entire collection ranging from $4.99 to $99.99.

Image Credit: Everlast Canada

At-home Fitness Equipment
Increased demand for at-home fitness equipment presents an opportunity for the development of more affordable and customizable equipment.
Virtual Fitness Classes
The rise of virtual fitness classes presents an opportunity to create innovative and engaging classes that can be done at home with minimal equipment.
Wearable Fitness Technology
The integration of wearable fitness technology, such as smartwatches and fitness trackers, presents an opportunity to track progress and personalize fitness routines.

Industries Being Reshaped

Fitness Equipment Manufacturing
Manufacturers can take advantage of the increased demand for at-home fitness equipment and create more customizable and affordable products.
Virtual Fitness Class Providers
The rise of virtual fitness classes presents an opportunity for providers to create unique and engaging classes that can be done at home using minimal equipment.
Wearable Technology Companies
Companies that develop wearable fitness technology can take advantage of the growing interest in tracking both progress and personalization options for individual fitness routines.
SCORE
6.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 95%
Activity 80%
Freshness 10%