The Eventide Retinol Renewing Serum is the debut launch from Sepia, a new skincare brand that focuses on mindful formulations, inclusive testing, sustainable packaging and community care.
The plant-powered serum features optimally concentrated 0.3% encapsulated retinol to visibly improve the tone and texture of skin during sleep, a time when the body is naturally resting and repairing.
To rigorously test the efficacy of its serum on a diverse group of individuals, the brand conducted a 12-week clinical study of 43 participants representing all six Fitzpatrick skin types. The study also included participants of different ethnicities and genders. 95% of study participants said their skin felt smoother and softer after using the renewing serum.
What's Driving This Trend
- Inclusive Skincare
- Sepia's focus on inclusive testing creates opportunities for skincare brands to develop products that cater to diverse skin types and tones.
- Mindful Formulations
- Sepia's commitment to mindful formulations presents opportunities for skincare brands to prioritize natural and plant-powered ingredients in their products.
- Sustainable Packaging
- Sepia's emphasis on sustainable packaging opens up opportunities for skincare brands to explore eco-friendly alternatives that reduce environmental impact.
Who This Affects Most
- Skincare
- The inclusive renewing serums trend creates opportunities for skincare companies to develop products that cater to diverse skin types and tones.
- Cosmetics
- The mindful formulations trend presents opportunities for cosmetic brands to incorporate natural and plant-powered ingredients in their products.
- Packaging
- The sustainable packaging trend provides opportunities for packaging companies to create eco-friendly alternatives that reduce environmental impact.
