Sepia's Eventide Retinol Renewing Serum Supports All Skin Types & Tones
Laura McQuarrie — September 11, 2023 — Fashion
References: sepia-skincare & elle
The Eventide Retinol Renewing Serum is the debut launch from Sepia, a new skincare brand that focuses on mindful formulations, inclusive testing, sustainable packaging and community care.
The plant-powered serum features optimally concentrated 0.3% encapsulated retinol to visibly improve the tone and texture of skin during sleep, a time when the body is naturally resting and repairing.
To rigorously test the efficacy of its serum on a diverse group of individuals, the brand conducted a 12-week clinical study of 43 participants representing all six Fitzpatrick skin types. The study also included participants of different ethnicities and genders. 95% of study participants said their skin felt smoother and softer after using the renewing serum.
The plant-powered serum features optimally concentrated 0.3% encapsulated retinol to visibly improve the tone and texture of skin during sleep, a time when the body is naturally resting and repairing.
To rigorously test the efficacy of its serum on a diverse group of individuals, the brand conducted a 12-week clinical study of 43 participants representing all six Fitzpatrick skin types. The study also included participants of different ethnicities and genders. 95% of study participants said their skin felt smoother and softer after using the renewing serum.
Trend Themes
1. Inclusive Skincare - Sepia's focus on inclusive testing creates opportunities for skincare brands to develop products that cater to diverse skin types and tones.
2. Mindful Formulations - Sepia's commitment to mindful formulations presents opportunities for skincare brands to prioritize natural and plant-powered ingredients in their products.
3. Sustainable Packaging - Sepia's emphasis on sustainable packaging opens up opportunities for skincare brands to explore eco-friendly alternatives that reduce environmental impact.
Industry Implications
1. Skincare - The inclusive renewing serums trend creates opportunities for skincare companies to develop products that cater to diverse skin types and tones.
2. Cosmetics - The mindful formulations trend presents opportunities for cosmetic brands to incorporate natural and plant-powered ingredients in their products.
3. Packaging - The sustainable packaging trend provides opportunities for packaging companies to create eco-friendly alternatives that reduce environmental impact.
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