Whether they're going out for dinner, seeing a sporting event or staying at a hotel, consumers want well-considered zero-proof options and operators and bartenders need quality options that can be served quickly and consistently without complicating behind-the-bar operations—and that's exactly why EVEN was born. EVEN's non-alcoholic cocktails take cues from classics in the form of thoughtful serves like the "Mojitno" and "Cosno," crafted from ingredients like carbonated water, agave nectar, and juices from concentrate.
With football season kicking off soon, EVEN is launching its total bar solution at Paycor Stadium, home of the Cincinnati Bengals. “We wanted to create a solution for the places actually serving consumers," said Derek Kuehl, CEO of EVEN. "Stadiums, restaurants and bars are seeing demand for zero-proof cocktails, but they need to be able to serve those customers quickly and consistently."
What Makes This Trend Stand Out
- Zero-proof Premiumization
- Elevated non-alcoholic cocktails are reshaping beverage menus as consumers expect complex flavors, recognizable formats, and adult-positioned alternatives without alcohol.
- Speed-optimized Bar Solutions
- Pre-crafted cocktail systems create value for high-volume venues by reducing preparation complexity while maintaining consistent taste and presentation.
- Stadium Sober Experiences
- Sports and entertainment venues are emerging as growth channels for zero-alcohol beverages that support inclusive social drinking occasions at scale.
Sectors Adopting This
- Non-alcoholic Beverages
- Premium ready-to-serve mocktails expand the category beyond basic soft drinks, creating space for sophisticated products designed for hospitality environments.
- Hospitality Technology
- Operationally simple beverage formats align with demand for back-of-house efficiency, helping venues manage labor constraints and service speed expectations.
- Sports Venues
- Large-capacity arenas offer a strong testbed for scalable alcohol-free beverage programs that meet changing consumer preferences during live events.
