The minimal nature of the Eurowoman 'So Simple' editorial doesn't just refer to the outfits, it encompasses the model's expressionless face and her subdued poses as well as the basic backdrop. Nevertheless, instead of being boring, the images are arresting for its modest aesthetic. A refreshing change from the quirky, colorful, summer-crazed photoshoots gracing the pages of magazines, this editorial is elegant and refined.
The Eurowoman So Simple editorial was shot by Stockholm-based photographer Honer Akrawi. It stars model Kirstin Liljegren. The Danish beauty was styled by Rikke Christensen, who put together a sleek and subtly androgynous wardrobe comprised of pieces from such labels as Balenciaga, Céline, Acne, Top Shop and H&M. On beauty patrol was hairstylist Mette Thorsgaard and makeup artist Trine Skjøth.
Key Themes Behind This Trend
- Minimal Fashion Trends
- Disruptive innovation opportunity: Develop innovative minimalistic designs and collections that emphasize simplicity and refinement.
- Expressionless Modeling
- Disruptive innovation opportunity: Explore unconventional modeling techniques that focus on expressionless faces and subdued poses to create a unique aesthetic.
- Modest Aesthetic in Photography
- Disruptive innovation opportunity: Introduce a new style of photography that embraces simplicity, basic backdrops, and an elegant and refined visual language.
Where This Applies
- Fashion Industry
- Disruptive innovation opportunity: Incorporate minimalistic fashion trends and designs into mainstream fashion brands and collections.
- Photography Industry
- Disruptive innovation opportunity: Develop techniques and styles that capture a minimal and modest aesthetic in photography, appealing to a niche market.
- Modeling Industry
- Disruptive innovation opportunity: Explore and promote expressionless modeling techniques as a unique and refreshing approach to showcasing fashion and beauty.
