There are many manifestations of European streetwear but some common denominators include 'sophisticated,' 'chic,' 'versatile,' and 'modern.' The truthfulness of this is fully exhibited in the latest collection by Italian workwear label Barena. Dubbed 'Archivio 1993,' the capsule strikes a good balance between timeless classics and elegant contemporary.
History plays a big part in this release and as we have observed, brand heritage undoubtedly adds value in the eyes of loyal consumers. The entire European streetwear collection has been crafted with "dead-stock materials from the 60s and early 2000s," with a particular emphasis on 1993 when "the fabric and pattern [...] shaped Barena's now recognizable aesthetic."
The chic and timeless 'Archivio 1993' will be made available to style-minded consumers on Barena's website.
Photo Credits: Adam Titchener