The Etro Spring/Summer 2012 campaign is set amid a beige daybed, showcasing models Carmen Kass, Ella Kandyba and Ophelie Rupp sprawled out on plush pillows. This bedridden display sets itself a part from the majority of high-fashion advertisements that make use of beach or flower-ensconced backgrounds, further distinguishing the Italian brands critically acclaimed name.
This couture production was orchestrated by the highly sought after photographer Mario Testino. Testino has pulled off yet another tantalizing production here, playing up on rays of sunshine and the unusual assembly of bold patterned pieces.
Etro's proclivity towards atypical imagery is yet again reinforced in this campaign via the male models. The men in this photoshoot all sport long cascading tresses, and when paired with their soft features, the blurring of gender lines becomes apparent.
Fashionable Bedridden Campaigns
More Stats +/-
Future Festival: 2 for 1 Flash Sale!
Retro Vacationer Shoots
Soft Supine Shoots
Lounging Crocodile Lookbooks (UPDATE)
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.