The Etro Menswear campaign for Spring/Summer 2015 features a top model cast that includes names like Francisco Lachowski, Florian Van Bael and Ton Heukels among others.
Boasting the brand's vibrant garments, the guys poses in over-saturated suits, printed casuals and athletic wardrobe staples with an eclectic flair. The latest Etro Menswear campaign celebrates opulence and pairs simple and wearable silhouettes with bold prints and vibrant hues.
The luxury brand's Spring/Summer 2015 campaign stays true to a bright aesthetic and proves that modern menswear can be both multi-functional and visually interesting. Its standout looks are its candy colored suits, its text-adorned bomber jackets and its printed casuals that are ready for a weekend by the pool or a tropical vacation by the ocean.
What Makes This Trend Stand Out
- Multi-functional Menswear
- Opportunities exist for brands to create visually interesting and multi-functional menswear that pairs simple and wearable silhouettes with bold prints and vibrant hues.
- Text-adorned Clothing
- Brands can explore the use of text-adorned clothing, such as Etro's bomber jackets, as a new way to add visual interest to menswear.
- Over-saturated Garments
- The use of over-saturated colors in menswear, such as the candy colored suits in Etro's campaign, can be a trend for brands to capitalize on.
Sectors Adopting This
- Fashion
- The fashion industry can take inspiration from Etro's campaign and explore ways to incorporate bold prints and vibrant hues in their menswear offerings.
- Retail
- Retailers can capitalize on the trend of multi-functional and visually interesting menswear by stocking garments that cater to this market.
- Advertising
- Advertising agencies can explore the use of top models in their campaigns to showcase menswear offerings and target a wider audience.
