Elaborately Decorative Menswear

The Etro Men's Spring Collection Showcases Dramatic Patterning

While the entire S/S '16 season has been about volume and relaxed fabrics, the Etro Men's Spring '16 Collection boldly stands out with exaggerated jacquard patterns and slim silhouettes.

Utilizing a vibrant color palette, this collection features narrow trousers, knee-length jackets and a variety of suits in abstract shades and hues. Robin's egg blue and dusty ochre are just a few of the colors used with eccentric patterns such as tribal print, organic shapes and the brand's signature paisley print. Various garments within this collection feature a shimmering surface shine. The shirts glisten with iridescent threads and a slight touch of lame as well as metallic squares.

The Etro Men's Spring '16 Collection is clearly for the experimental man unafraid of pose patterning and bright colors.

Exaggerated Jacquard Patterns
Disruptive innovation opportunity: Develop new fabric printing techniques to create even more intricate and eye-catching patterns.
Slim Silhouettes
Disruptive innovation opportunity: Create innovative tailoring techniques to achieve slim silhouettes while maintaining comfort and range of motion.
Vibrant Color Palette
Disruptive innovation opportunity: Develop sustainable and eco-friendly dyeing methods to produce vibrant and long-lasting colors in fashion.

Sectors Adopting This

Fashion
Disruptive innovation opportunity: Utilize sustainable materials and production methods to align with the growing demand for eco-fashion.
Textile Printing
Disruptive innovation opportunity: Explore advanced digital printing technologies to enable faster and more efficient production of elaborate patterns on fabrics.
Tailoring
Disruptive innovation opportunity: Integrate technology and automation to streamline and enhance the tailoring process for customized slim-fit garments.
SCORE
4.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 49%
Freshness 8%