The 2013 Ethnic Watches line by Swatch features a groovy pattern. The Psychedelia model has a cloth strap and plastic face. It's mostly black with colorful, mosaic-like accents. The analog face prominently displays the quarter hours for easy time-telling.
The summer line transitions well into fall and can be worn any time of the year. Its water-resistant nature and slim build makes it a great everyday accessory. The stylish, multi-hued design also makes it easy to match with other outfits.
These ethnic watches are the perfect combination of classic Swiss technology and style. It's enough to turn even the most ardent bare-wristers to consider wearing a watch on a daily basis. A watch like this also makes a great back-to-school gift.
Key Themes Behind This Trend
- Ethnic Watch Revival
- The rise of colorful ethnic watches offers an opportunity for fashion brands to incorporate the ethnic-inspired design into their products.
- Psychedelic Minimalism
- There is a growing trend in fashion towards bold psychedelic minimalism that showcases bold colors and visible designs.
- Everyday Accessory Innovation
- The demand for everyday accessories that are water-resistant and slim build creates an opportunity for companies to innovate new wearable tech accessories, such as wristbands and smartwatches.
Where This Applies
- Fashion
- Brands can incorporate the colorful ethnic-inspired design into their products and reach a broader audience.
- Watchmaking
- There is an opportunity for watchmaking companies to innovate new smartwatches and wristbands that offer the same functions as traditional watches with extra features and designs.
- Jewelry
- Jewelry designers can take inspiration from the use of colorful singular designs to create bold minimalist necklaces, rings, and bracelets.
