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Ethel's Chocolate Cocktail Lounge Collection

 - Apr 7, 2007   Updated: May 19 2011
References: ethelschocolate & luxist
If your are looking for a trendy gift or if you want to impress your friends in your next dinner party, here we have this fancy Chocolate Collection with a retro style and unique flavors like Margarita and the Cuban Mojito. This food trend is one of the most sophisticated ways to complement your social lifestyle and get the differentiation that you always have.

Implications - The Cocktail Collection is the result of a re-branding campaign from the newly renamed Ethel's Chocolate Lounge. By going with a trendier and more modern approach to their brand, the company hopes to reinvigorate their consumer base while also attracting new and hip customers as well.