These ads for Koba car batteries want us to remember that their brand is long lasting, and so long lasting that they'll provide energy after your car has been in a river for years or been dumped in a junkyard.
Where was this battery when my truck did not start this past winter when the weather was 40 below? The ads were created by advertising agency FP7, Oman with creative direction by Noufal Ali. The copy was written by
Arun and Noufal Ali.