The Etam Spring 2013 Beachwear ad campaign is bound to bring the 1980's film, 'The Blue Lagoon' to some people's minds due to model Natalia Vodianova's striking resemblance to a young Brook Shields. With her long sun-kissed locks and thick brows, the similarities are uncanny. Put her on a beach and all the viewers need is a Christopher Atkins look-a-like to complete stranded beach scenes.
Shot by photographer Benoit Peverelli, the Etam Spring 2013 Beachwear ad campaign showcases a lot more than Shield's character had to wear on the film set. From vibrantly patterned bikinis to more subtle and sophisticated one-pieces, the swimwear offers the perfect way to lounge in the sun this year. Of course, some women will want Vodianova's tan to go along with the swimsuits.
What's Driving This Trend
- Retro-inspired Swimwear
- Fashion brands can capitalize on the nostalgia trend by creating collections with designs inspired by past eras, such as 80's and 90's swimwear.
- Celebrity Look-alike Models
- Using models who resemble famous celebrities can be an effective advertising strategy to grab the attention of consumers and create a memorable campaign.
- Photography as Entertainment
- Incorporating visually striking photography elements in ad campaigns can help grab the attention of consumers and create a memorable experience.
Who This Affects Most
- Fashion
- Fashion brands can use the retro-inspired trend to create new collections of swimwear with familiar designs that capitalize on consumers' nostalgia.
- Advertising and Marketing
- Using celebrity look-alike models and incorporating visually striking photography elements can help grab the attention of consumers and create a memorable advertising campaign.
- Photography
- Photographers can leverage their skills in creating visually captivating designs for ad campaigns to stand out from competitors in the photography industry.
