Bright Basic Fashion

The Essentiel SS11 Collection is About Stylish Practicality

This summer, forget about putting on your Gaga hat and take a turn for the basic with the help of the Essentiel SS11 collection. This Belgian brand will set you on a fashionable yet practical path that will will have you living life in ease, comfort and style.

What I especially like about the Essentiel SS11 collection is the fact that it's not afraid of color. This feminine line manages to jazz up its basic designs thanks to vibrant choices like the ones above.

Bright Colors
Opportunity for disruptive innovation in the fashion industry by incorporating vibrant and bold colors into basic designs.
Stylish Practicality
Opportunity for disruptive innovation in the fashion industry by emphasizing practicality without sacrificing style.
Ease and Comfort
Opportunity for disruptive innovation in the fashion industry by prioritizing ease and comfort in clothing design.

Sectors Adopting This

Fashion
Opportunity for disruptive innovation in the fashion industry by incorporating vibrant and bold colors into basic designs.
Apparel
Opportunity for disruptive innovation in the apparel industry by emphasizing practicality without sacrificing style.
Design
Opportunity for disruptive innovation in the design industry by prioritizing ease and comfort in clothing design.
SCORE
6.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 96%
Activity 81%
Freshness 8%